As strict lockdown measures were imposed, businesses shifted from traditional to digital.  This surged online buying, thus providing customers with access to essentials from the convenience and safety of their homes, thanks to contact restrictions and other confinement processes.  This increased the rise of E-commerce share of global retail trade from 14 percent in 2019 to 17 percent in 2020 after the outburst of covid-19.

Statistics clearly show that the Covid-19 pandemic has accelerated the shift from physical stores to digital shopping by roughly 5 years.  Physical stores have seen a significant decline during this period.  The data shows that after the Covid-19 outbreak, the sales of departmental stores decreased to 25% and online sales increased by 75%.  It is also indicated that physical stores are expected to see a decline for the next 5 years. Meanwhile, E-commerce is projected to grow by 20% more in the next 5 years.

The acceleration of E-commerce throughout the globe after Covid-19 was hard to ignore, as consumers shopped online more, and brands were forced to rapidly change their strategies. Today, millennial consumers say they do not miss shopping in physical stores and would rather prefer online shopping.

Even business houses who have been in the traditional modes until now have started to realize that the time has arrived to GO DIGITAL.